Our Story
A community of sales communication addicts
Core Belief & Mission
We believe:
- A seller's success is determined by ability to effectively communicate.
- A teacher must be a life-long student of students.
- Best practices are weak, next (emerging) practices are strong.
Communications Edge exists to study, invent and share effective sales communication strategies. We transform average sellers into confident, highly-skilled communicators.
Jeff Molander and CE's customers are addicted to understanding what makes people want to engage in conversations with strangers. We help our members get attention of decision-makers, spark their curiosity -- create and forward conversations and add 'high probability' opportunities to pipeline.
Philosophy & Manifesto
Persuasive strategies are killing sales outreach. There is a new way.
Helping the persuadable to persuade themselves.
We strive to be conscious of how we communicate, always with excellence in mind. Forming new habits is difficult. Thus, our members are committed to shared objectives and behavioral science concepts.
Consider reviewing and signing our Manifesto. Get involved!
Founding
A minority of sales & marketing pros refuse to be average communicators. We are the company they choose to practice exceptional skills.
Communications Edge Inc. was founded by Jeff Molander in 1997. He is a coach and creator of the Spark Selling™ communication methodology—a curiosity-driven way to start and advance conversations. When he's not working you'll find him hiking, fishing and with his family.
In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.
Team
Dante Fabro gives our customers and internal team everything needed to stay focused, on-task, effective and successful. He gives us an organizational, marketing & customer support edge.
Dante brings experience in technology and construction in his past, with a degree in CIS. He is experienced with LinkedIn and lead generation, customer service and computer technician support.
When he's not directly supporting others you'll find Dante facilitating discussions in our member Forum -- and provoking thought on CE's LinkedIn company page.
In his downtime, Dante loves building and working on computers. He's always fascinated by the troubleshooting and repairing of his devices. Even more, Dante loves the sport of Football and regularly monitors his favorite leagues (EPL and La Liga).
Our Members
Exceptional sales pros use exceptional tactics. Our members practice, and invent, innovative sales communication methods.
Our member community spans 44 countries, multiple languages and dozens of sectors. We are constantly creating, iterating and testing new outreach tactics. We house the wisdom of their collective experience.
We are ready to share emerging “next practices” with you.
Problems we solve
CONfidently engage
Whether you're targeting C/MD-level customers or mid-managers, apply Spark Selling™ to confidently engage.
PROTECT INVESTMENTS
Strengthen your existing investment in sales programs, processes and training.
DIAGNOSE & IMPROVE
Address weaknesses in messages to start & advance conversations.
START DISCUSSIONS AT SCALE
Send personalized message sequences at scale.
CREATE A 'HUNTER' CULTURE
Once aware of self-defeating habits reps become confident due to new tactics & outcomes.
REINFORCE NEW HABITS
Early success feeds habit formation. Sellers do more of what works because it works!
KNOW WHAT'S PROVOKING
Always know the latest, emerging conversation-starting tactics to provoke response.
PROTECT YOUR REPUTATION
Send email using safe strategies. Deliver messages at scale, without destroying reputation or taking unnecessary risk.
Problems we solve
CONfidently engage
Whether you're targeting C/MD-level customers or mid-managers, apply Spark Selling™ to confidently engage.
PROTECT INVESTMENTS
Strengthen your existing investment in sales programs, processes and training.
DIAGNOSE & IMPROVE
Address weaknesses in messages to start & advance conversations.
START DISCUSSIONS AT SCALE
Send personalized message sequences at scale.
CREATE A 'HUNTER' CULTURE
Once aware of self-defeating habits reps become confident due to new tactics & outcomes.
REINFORCE NEW HABITS
Early success feeds habit formation. Sellers do more of what works because it works!
KNOW WHAT'S PROVOKING
Always know the latest, emerging conversation-starting tactics to provoke response.
PROTECT YOUR REPUTATION
Send email using a safe sales communication strategy. Deliver messages at scale, without destroying reputation or taking unnecessary risk.
Why Communications Edge?
We are member driven. Spark Selling™ is a group practice, innovation lab. We do not sell a program.
Through CE, members draw practical wisdom from a community of sales communication researchers and practitioners. We are life-long learners dedicated to practicing, and inventing, innovative ways to communicate.
You may be familiar with Sandler, Challenger, SPIN Selling, MEDDIC, Value Selling or others. Spark complements them all. Effectively communicating with decision-makers strengthens—does not replace—your process. Customers dubbed our methodology Spark Selling™ because it focuses on sparking customers' curiosity.
A Personal Note
Committing to a "New You" means you won't be attached to desires, nor take rejection personally. You'll never try to convince anyone of anything. Yet you'll stand out, be influential, magnetic. You will be conscious of poor sales communication habits and maintain self-awareness in order to succeed. You will become a student of behavioral science which explains and helps you stay on track.
You'll be more AWARE of...
- Reality: You're blending in with noise, presenting yourself in a selfish manner.
- A preference to cling to old views rather than grapple with new ones.
- Communicating “I’m here to help” is why people are hearing “I’m here to sell."
You will be open to making sweeping changes and becoming vulnerable during the process. You'll be willing to consider the facts may have changed -- what was once right may now be wrong. You'll realize letting go of old ways doesn’t mean losing a part of yourself -- it means gaining. You will not trick yourself into believing comfortable thoughts. You will put faith in different mindset founded on proven, Universal Truths. You will learn and begin doing what you learn to gain confidence. You'll carry the message to others.
With your success in mind,
