Why are people ignoring your sales message? Hmmm? I have the answer. And it’s not what you’re expecting.You’ve tried all ...

"I don’t believe in closed-lost due to no decision. To me, it’s a misnomer," says Lucy Ventresca, a fractional CMO ...

"Intent data is a big giant scam," says Joey Gilkey, CEO of Apex revenue who's founded and sold-off billion dollar ...

Nudge theory is a behavioral economy tool developed in 2008. Yet it has practical application in sales too."Nudge theory is ...

You've been asked for your email -- in exchange for valuable content. Checklists, free courses, ebooks, etc. But lately marketers ...

Reaching out on LinkedIn to earn a sales meeting, job interview or any professional outcome is common. And that's the ...