"Intent data is a big giant scam," says Joey Gilkey, CEO of Apex revenue who's founded and sold-off billion dollar ...

Nudge theory is a behavioral economy tool developed in 2008. Yet it has practical application in sales too."Nudge theory is ...

You've been asked for your email -- in exchange for valuable content. Checklists, free courses, ebooks, etc. But lately marketers ...

Reaching out on LinkedIn to earn a sales meeting, job interview or any professional outcome is common. And that's the ...

Your open rate should be zero. Hu? Yes. Because, today, tracking open rates lowers sales outreach email deliverability. Guaranteed. Removing ...

Social selling is, in practice, social marketing. Look around. Witness teams of sellers pushing content onto LinkedIn. All trying to ...