Persuasion is dead.

Persuasive strategies are killing sales outreach. Helping potential buyers begin to convince themselves is the way forward. Curiosity is the key.

sales communication, cold calling,

Why Curiosity

Sellers aren't  trusted.

Customers ignore sales outreach -- even when they do need help. Because they hate persuasive outreach messages. They experience “I’m here to help” as "I'm here to sell."

This repeated (spammy) pattern creates distrust. You don't see it. But they do. It's a blind spot. Persuasive sales communication messages push customers away.

There is a new way to pull, attract.

Let go of the wheel.

There is a way to help busy people start the journey of convincing themselves to buy -- or not. The first step is provoking curiosity.

Consider: Humans value more what they ask for -- less what is freely offered. Provoking curiosity helps them want to ask. 

The rest is allowing people to discover their own reasons to explore with you. This eliminates the need to sell.

Curiosity has no agenda.

Transforming Communicators

Brian Berlin

Sales Director

Jeff, you give me and my team confidence... the ability to know what other sellers are doing, how they are changing and improving results.


Your course and membership is giving us a 360-degree view of effective sales communication practices, across multiple industries.

Fabrício Fujikawa

EMail Deliverability & Automation Expert

Initially, I was a skeptical, uncomfortable. But once I adopted a new philosophy, prospects started requesting meetings with me - not the other way around.

Today I'm more confident. Every workshop was an opportunity to learn new tactics I can apply immediately. Thanks, Jeff!

review communications edge

Lucy Merrick

Senior account executive

I’ve doubled my response rate thanks to your coaching. I would say it’s at 80% now. I’m adjusting to talk less about us and more about the customer… especially focusing on what their competitors are doing with us.


I think this is a bit more conversational and less salesy. I never ask for a meeting straight away and this is also helping.

Are you the problem?

What is your understanding -- of the difference between persuading and helping someone persuade themselves? Might your words be negatively triggering prospects? Do they see your email, voicemail or LinkedIn template as selfish, needy or condescending -- when your intent is pure and helpful?

Are you pushing them away -- rather than pulling them closer?

The alternative to persuading in sales outreach is helping people convince themselves.

Transform yourself and...

Overcome customers' disinterest.

Engage  using social media.

Get asked to go forward by sparking curiosity.

Earn respect by presenting as an equal.

Help people convince themselves, rather than try to persuade.

Present choice rather than calls-to-action.

Foster introspection to provoke conversations.

Say less and get more attention.

your communication strategy

Diagnose & treat your messaging.

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