Members Speak
Read and listen to reviews from Academy members, team leaders and sellers we've coached one-on-one.
Members Speak
Read and listen to reviews from Academy members, team leaders and sellers we've coached one-on-one.
We are transforming teams, sales reps & small businesses:
Account executives & managers
Sales engineers
Demand generation managers
Head of sales
Inside sales reps (ISR, BDR, SDR etc.)
Sales enablement leaders
Lead generation managers
CEOs & business owners
Field sales professionals
Sales readiness leaders
Chief marketing & revenue officers
Trusted by:
Teams
At first I wasn't convinced...
I thought 'who are these guys and are they legitimate?' I followed for about a year, then began to see our prospects' behavior was changing--and fast. I still hesitated. Because I still didn’t want to pay for advice I was getting free via LinkedIn posts, blogs.
But then I invested, joined a workshop... and saw how to transform messages right before my eyes... short, snappy, focused, hard-hitting emails. Today my team is better at prospecting because they are believing in the idea of provocation. I'm glad to continue investing in your membership.
Skip Freeman
basis
We reinvented ourselves.
At first I was skeptical. I’ve hired a lot of consultants. You are the first to grasp my business and target buyer. My team is applying Spark Selling across all areas of customer interaction. Results have been tremendous as we call on Fortune 500 call center executives.
Nick Jiwa, CEO
CustomerSErv USA
No more log jams.
The training with my team is yielding appointments with clients we had stuck in log jams. This is proving to be a wise investment. Communications Edge has a permanent place as a valued partner in i-Path’s selling strategy. I look forward to continuing the momentum into a long-term, mutually beneficial relationship.
Rick Stefany Sr., Co-founder
i-path media
Your approach is unorthodox but...
Jeff, you were the first willing to invest time... understand our business and engage with my team prior to the live keynote & workshop.
It made our time together highly productive. Your approach to sales communication is unorthodox, but has already proven to deliver meetings for us.
Mark Sneider, Founder & President
RSW/US
It's critical to take time and think about a better approach...
I would not have invested if I didn't trust Jeff... trust that the teachings were actually fresh and new. I’m excited to move forward and work more in-depth with Jeff and my team. We're up for the challenge... instead of taking the easy route and templating things... using tactics everybody has been doing for ages. It's critical to take time and think about a better approach because that's the only way you're going to get through to customers.
Jim Comer, Director of Sales
Event management solutions group
My response rate went from 5% to 30% after one email critique session....
Within a few weeks of working with Jeff, my team was writing noticeably stronger copy. We are becoming highly customer-centric writers. The team's feedback on Jeff, himself, and his provocation techniques was also enthusiastic.
Kristen Wilson, Senior Director of Demand Gen
CA Technologies
Finally, they're enjoying prospecting.
It’s not seen as a chore anymore. My team is more productive thanks to their newfound outreach technique. They're getting more and better responses from buyers. Thanks, Jeff.
Masood Zarrabian, CEO
BA Insight
It was painful.
I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.
Jeff, your (and the community's) tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!
Six months ago I opened conversation with a prospect using a classic Spark technique. Today they signed a large, three year framework agreement. This is my biggest win to date. Thanks, Jeff.
Jeff Castle, Biz. Dev. Lead
Ambipar response
We're more confident, productive.
Jeff, you give me and my team confidence... the ability to know what other sellers are doing, how they are changing and improving results.
Your course and membership is giving us a 360-degree view of effective sales communication practices, across multiple industries.
Brian Berlin, Dir. of Sales
Augusoft
We knew we had to stand out & create curiosity to get hands raised.
As my company launches a new offering, we found ourselves stuck for email copy. We knew we had to stand out & create curiosity to re-engage inactive customers.
We didn’t want someone to just hand us the fish, but teach us how to fish. Thanks to the Spark principles we know our nets will be filled on a consistent basis.
Brynne Tilman, CEO
Social Sales link
You took time to understand our organization and gave rules to apply...
Jeff, we decided to bring email copywriting know-how in-house with our investment in Communications Edge's guidance. You took time to understand our organization and gave rules to apply -- both in emails and other areas of marketing collateral. The results have been incredible. Our CEO started securing meetings after the first emails were sent out. We continue to see positive results using a scalable, yet personal, approach. Our investment is paying off and the time saving has been huge. Plus, we now possess the internal skills to speak to potential customers words they relate and respond to!
Emma Carré, Marketing Specialist
Proto partners
Sales reps
80% response rates.
My follow-up email response rate went from 20% to 80%.
This is a simple sales communication process to get response from prospects … to move toward closing faster.
Brad Freels, Account Exec.
BA Insight
2X'ed qualified meetings.
This method doubled my qualified meetings. I'm getting more response from prospects thanks to not asking for meetings in the first touch email. Sometimes I'm getting more information back … about where the buyer is in the consideration process … than I would in a meeting. Even when the reply shows latent need for our solution it helps me prioritize the follow-up.
Mike Shine, Sales Engineer
ba insight
Doubled my response rate.
I’ve doubled my response rate thanks to your coaching. I would say it’s at 80% now. I’m adjusting to talk less about us and more about the customer… especially focusing on what their competitors are doing with us. I think this is a bit more conversational and less salesy. I never ask for a meeting straight away and this is also helping.
Lucy Merrick
Modulr
It all started with your fresh, new tactics...
Our previous reply rate from inbound leads was 4.59%. Now, it's averaging 35%. That's a 700% increase, and we haven't peaked yet. Soon we’re implementing phone calls and voicemails to go higher. My goal is 80% open and 50% plus reply rates. I'm confident we're going to do it. We now have a solid customer engagement strategy. It all started with your fresh, new tactics, Jeff. Thanks.
Adam Breitenstein, Sales Director
Recart
Focusing on fewer words...
Focusing on fewer words and sparking curiosity is creating better outcomes for me -- and not only in the email setting.
Scott Echols, Business Dev. Director
RSW/US
You caused us to think differently about how we communicate.
I didn't agree with everything you said, but the insights presented and collaboration reinvigorated a somewhat frustrated sales staff. You caused us to think differently about how to engage customers in sales.
Carrie Shoemaker, Business Dev. Director
RSW/US
Provoking Curiosity is spot on.
Provoking Curiosity is spot on. That's what got me following Jeff Molander and led me to working with you guys. I was convinced there was a better way... and wanted to improve. I was ready.
Bryan Trugman, Certified Financial Planner ®
Attitude financial advisors
Before I started practicing Spark I was blindly firing manual emails...
The sales communication techniques you taught me became a key part of the longest and most complex sales campaign I've ever run. Got the attention, found the pain and built relationships. Before I started practicing Spark I was blindly firing manual emails, hoping for hits -- with limited success. But when I combined curiosity-sparking tactics with my new email automation tool I started getting more meetings -- in less time.
Alex Price, Global Media Sales Director
snowflake
A repeatable framework that applies to any prospect.
I have a 50% response rate.
Working on improving it and enjoying prospecting thanks to my new technique... a repeatable framework that applies to any prospect.
Alex Castle
Magnetic North Software Ltd.
Once I adopted a new way of thinking results started to trickle in!
A big reason for me winning Rookie of the Year is this community. Appreciate the guidance and ideas everyone provides.
Once I adopted a new way of thinking (less pushing & selling) results began trickling in.
Conversations matter. Get the customer to talk. Nobody wants to be sold. Everyone hates the long emails. Calls matter too. And most importantly, keep doing the work day after day.
Corey Bryerman, Account Executive
Arcadia
Skeptical at first.
At first I was skeptical. But collaborative interaction with like minded professionals is always going to be the better way to get conversations started with customers.
The difference between the Spark Selling Academy and a static sales communication course is community.
Justin Cromer, Dir. of Sales
Event management solutions group
More C-suite conversations.
You transformed how I communicate. Not only to customers; other people in my organization. I need to get as close to the top of the C-suite as I can. The tools you gave me achieve an 80% reply rate to emails that I send to customers seeking participation in our program. So, whether you are in sales, service or marketing, your process is one that is highly effective and successful. Thanks Jeff.
David Vey, Customer Success Mgr.
Microsoft
You're not just some blogger.
When it came time to decide which program to invest in I hesitated. There are many sales training programs online. Yours stood out because Communications Edge isn't just some blogger providing templates. You are providing roadmaps to success – based on what's currently working. I tested one of your follow-up methods and it worked immediately.
Laura Goldberg, Broker
alliant
It's so satisfying when meeting requests come from the other side...
It's so satisfying when meeting requests come from the other side... there is pure science into not trying to make people do something; instead, leaving them a choice.
Daniel Gur Arie, DDoS Gladiator, Sales Rep.
Mazebolt technologies
The writing and psychology has shifted for me.
It's been a transformation. The writing and psychology has shifted for me. I was so bored with the way I was doing things. It was so stale and so salesy. But there's such power in the psychology of less is more... and building curiosity.
Mike Mckenna, Executive Dir. Corporate Dev.
Core scientific
I'm receiving meaningful responses from decision-makers...
I gave your method a try, and my open rate jumped to 21% in less than 24 hours. I even took a meeting request for the next week. Most importantly, I'm receiving meaningful responses from decision-makers more often and my messages are being opened more than once (ranging from 2-29 times).
Kari Scott, Marketing Dev. Representative
Docusign
I hate feeling like I’m barging into someone’s inbox uninvited.
Learning how to construct Facilitative Questions has been eye opening. I hate feeling like I’m barging into someone’s inbox uninvited. It feels very selfish. Asking facilitative questions feels like it takes some of the pain away for both sides. I used open-ended questions in the past -- and I knew they worked. But I had no idea WHY they worked. Facilitative questions almost delight people and basically open them up to ask you to sell to them. I’m much clearer now on how to form and apply these questions based on how they work.
Daquan Hall, Research & Analytics Consultant
L(E)arner market group
Prospecting is getting easier and more enjoyable as a result!
I'm experiencing better response from potential clients since adjusting my sales copywriting technique -- based on your sales copywriting tips. Prospecting is getting easier and more enjoyable as a result!
Cecilia Locati, Fraud Prevention Director
Fraud fence
…you rewrite and highlight the principles behind changes.
It's useful when you point out common mistakes we all make. Then, you rewrite and highlight the principles behind the changes. This helps it 'stick'.
Alex Pozin, Marketing
Stellarite
Jeff, I would not have invested if I had not been convinced you were not a charlatan. I have tried a few other sales communication courses and have been very disappointed, even from relatively well-known people. I've been burned. The principles I learned at the Spark Academy are working. I'm the sole BD person in a small Scottish consultancy. I went from 25% response rate to around 80%. Mind you, not all of those are positive, but I am getting engagement from C-Suite execs who my managers had been targeting for years to no avail. The method works across cultures (with some adjustments) as 75% of my prospects are non-native English speakers from across Europe and Latin America (it works in Spanish as well!). Thanks!
Pablo Levi, International Programs Development Mgr.
JURAN BENCHMARKING
Small business
Communications Edge gymnasium is a space/place/location where messages are developed, expanded, transformed based on optimal results
I am really pumped for being an official part of the academy in 2023. It will serve as a great gym for me and a structure to send my messages!
Seth Dechtman, President
The Keynote curators
Using your method I'm earning more attention, response and conversations for my clients.
I was concerned about learning something new from you... or if the messages philosophies may be too 'American' for my Israeli market/business culture. However, the change in my response rate is 60-70% better.
I'm earning more meetings -- by not asking for them in the initial email and, instead, sparking curiosity.
Netta Doron, owner
Online pr
I'm engaging prospects wherever they are in the buying cycle.
Within a week of working with you I got a positive reply from an unresponsive prospect I’d given up on. By combining my style with your provocations I'm engaging prospects wherever they are in the buying cycle. Thanks!
Julie Cohen, CEO
Work.Life.Leader.
I was able to schedule 2 meetings and close 2 deals.
I sent out a campaign with your latest recommendations and I was able to schedule 2 meetings and close 2 deals. No cold calling, only email! So thank you!
Eduardo Alarcon, CEO
LArcons recruitment & consulting
The idea of provoking thought… that got me thinking more...
The idea of provoking thought… that got me thinking more and had a major influence on how I have approached email outreach. Previously, my strategy was always to lay the facts on the line. ‘This is what we do. We're credible. Is this something you want? Do you have some time? Done.’ And that worked for me when calling. But over time I’m open to ideas without abandoning my core. And that's what you did for me. This idea about provoking got me to experiment with language, questions and different opening/closing statements. I never, ever thought I'd do cold email in my lifetime, but I did it. It was phenomenally successful and I’ve borrowed heavily from your philosophy.
Scott Channell, Owner
Scottchannell.com
Three for three
I sent three InMails today. Got three responses. A record response rate. I'm in conversation for three new projects soon. Thanks, Jeff
Thomas Clifford, B2B Copywriter
Thomas clifford
I'm feeling energized and confident...
I've found that mental state is huge when contacting potential clients. I'm organizing my day to do sales work when I'm feeling energized and confident -- because the tone is communicated in my words.
Also, since abandoning persuasion, and speaking from a position of equal status, I've increased my confidence. This gives me the freedom of not having to think about writing wordy emails no one wants to read.
Emer O'Leary, Visual Facilitator/Coach
Emer O'Leary studious ltd
It all made sense. Pushing versus pulling.
Your tactics multiplied our response rate by 5 to 8 times. Your candor was appreciated -- telling me the weak spots in my message. It all made sense. Pushing versus pulling. I have built a lot of our business using this one cold email, and follow-up tactic. I’m coming back to strengthen my 2nd and 3rd emails now.
Scott Ruprecht, Founder
Giveback XP
Humbly collaborating to improve creates positive change.
I'd love to say I signed up for the Academy and immediately got hundreds of conversations with leads. Bot the case. I have so much baggage to reprogram and new habits and mindset to build; I keep going back to the drawing board and rethinking the foundations of my business.
Jeff and my colleagues are a great support. Being surrounded by other professionals humbly trying to improve creates a positive change.
Jami Leclerc, Web Consultant
Jami Leclerc sustainable marketing
Investing in your service is valuable because you help me fortify my own.
You offer insights and experience I don't see coming from anyone else. I've followed others, but I'm sticking with you over the years.
Investing in my membership is valuable because you help me fortify my own product. You give good ideas about how to provoke curiosity. You also give contrarian views about how to sell more by selling less. I especially like your focus on what's working now. Unlike others you told me to keep changing my outreach... because buyers stop responding to 'tricks' they've seen overused. It's a constantly shifting game of cat and mouse.
David Vranicar, CEO
Redwell b2b
Your principles of triggering curiosity and letting the prospect control the speed...
My customers receive 300+ emails per day. So all messages that don't strike them immediately as 'must deal with today' are erased or archived. Your principles of triggering curiosity and letting the prospect control the speed in which the conversation progresses works. I apply in my cold call scripts and also in warm calls and when I close.
Amit Ben-Raphael, Founder
CSO Projement Ltd.
Why limit curiosity to outreach? Make the business more intriguing too.
We are seeing a pattern of intrigued response rates north of 10x greater than last year's while sending a fraction of the volume of messages comparatively.
We are finally confident cold outreach can be a scalable part of our sales process, while maintaining brand integrity.
Feras Khalbuss, Founder & CEO
Mirus Digital
I took your advice to heart and got to work.
After I met you, I took your advice to heart and got to work. Within a few days I received more responses to emails and even set an appointment. Combining your psychology with my strengths was fun. Thanks, Jeff.
Samantha Coombs, Company Director
procuri ltd.
Your method is essential to improving response rates...
Many of our messages have converted prospects who previously said 'no thanks' to 'let's talk.' Your method is essential to improving response rates for outbound campaigns.
Mark Buzan, CEO
our executive director
Lately, collaborating with you is earning me 60% + open and reply rates.
Lately, collaborating with you is earning me 60% + open and reply rates. This doesn't mean I've closed them all, but the replies are huge. The most uncomfortable part for me is still the short length of my messages. Because in my brain I want to say more. And it's really hard to stop using words like "we", 'I', or any language that puts us in the spotlight. So, I'm constantly iterating and shortening my messages. I'm better at consistently getting them down to 65-70 words. This would have gotten me kicked out of business school back in the day, right? If my pops or mother saw how I write today, they would say, "This is terrible language, Kevin. Go back to school.
Kevin Casey, Executive VP & Director
Cal legrow insurance & financial group
Initially, I was a skeptical, uncomfortable.
Initially, I was a skeptical, uncomfortable. But once I adopted a new philosophy, prospects started requesting meetings with me - not the other way around.
Today I'm more confident. Every workshop was an opportunity to learn new tactics I can apply immediately. Thanks, Jeff!
Fabrício Fujikawa, Owner & 2022 Scholar
Univirtua Marketing Digital
More confidence & engagement.
Jeff, because of the lessons, workshops and feedback I received from you and colleagues I have more confidence. I’m actually starting to get engagement -- which wasn’t happening before.
Rico Mandel, CEO
The Rico Group
You know when you just know -- there IS another way?
And when it shows up it resonates with your soul?
This is why I’ve invested with you, Jeff. And I appreciate you. You fairly criticized questions I’m using to qualify leads -- keeping the strong ones but replacing the selfish questions with facilitations. I see how those were encouraging leads to ghost me, lie or disappear. Plus, we’re tightening them up. I feel like this language connects with my intent and commitment and demonstrates genuine interest.
Damn… I didn’t realize I had gotten this far out of alignment.
Will be making changes immediately as I see it now.
Rick davis, founder
Coffee Equipment Pros
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