Hiring salespeople for a startup is like navigating a maze with no map. Unexpected turns, dead ends. Hiring seems straightforward: find someone with a track record of success, pay them well. Then, let them work their magic. But the process is more nuanced, as startup founders have discovered—often the hard way. This article dives into the
The Curiosity Blog
Sales communication best practices and examples
You probably believe in being curious as a sales person. Especially when making first contact with potential customers. But have you considered how phrases like “Out of curiosity…” (followed by questions) are received by prospects as being insincere? This is because your curiosity is motivated by (what comes across as) an thinly cloaked need to sell. Blue
The purpose of sales outreach is to find emotion. Hu? What? Yes. Your purpose is to find a business person so emotionally involved in a problem or goal they want to take action. The purpose of calling, emailing, etc. is NOT to earn a meeting, nor generate interest. Your purpose is to find emotion. Quick example… You’re flirting with
Conventional sales wisdom sales focuses on practicalities: lead with value, get to the point and show prospects you know them. Identify pain and be a problem solver. Yet, many “good” cold calls end abruptly. We get hung up on, or our email is marked SPAM. The reason why will surprise you. Tone. Your tone reflects inappropriate
For decades, building a sales team has boiled down to a simple formula: more headcount equals more sales. But the truth is more nuanced. Adding more salespeople usually leads to inefficiency, wasted resources, and lower productivity. Scaling a team requires more than just adding bodies. Let’s unpack the often-overlooked factors driving the success of top performing
Sales prospecting lives or dies by the accuracy and freshness of contact data. The wrong contact data provider will cripple your ability to meet customers who need you. With so many vendors claiming to be the best, how do you separate fact from hype? And what are the best Zoominfo alternatives?A recent LinkedIn discussion, sparked