It’s “game over for email open rate tracking,” says Jesse Ouellette, of LeadMagic, who called this years ago. Google is taking rapid, successive measures to make sure many sales outreach emails get marked spam. The company is now marking ALL hidden pixels as dangerous. This negatively effects marketing emails too, of course. Shut. Off. Open. Tracking. (assuming

Feras Khalbuss | Founder, Mirus digital We changed everything!Curiosity was a blind spot for the business. Not just outreach. So we changed everything. Curiosity – a game changer When we first met, Feras Khalbuss was convinced: People don’t engage unless they’re intrigued. Whether they’re an existing client on the phone or a new prospect opening an email. No

The more literal and descriptive your LinkedIn headline is, the lower connect acceptance rate you will get… because you’re less interesting. 12 months of data proves it. Hu? What? As usual, what “sounds good” and makes “perfect sense” is RARELY the best strategy.“Watch what everyone else does – do the opposite. The majority is always wrong,”

Why are people ignoring your sales message? Hmmm? I have the answer. And it’s not what you’re expecting.You’ve tried all the tricks when reaching out.  Whether you’re using LinkedIn, cold calling, emailing, you’re…sharing value,showing empathy,breaking the ice with humor,being direct & clear about what you sell.Yet people aren’t engaging. It must be your message. Right?Probably

“I don’t believe in closed-lost due to no decision. To me, it’s a misnomer,” says Lucy Ventresca, a fractional CMO who insists opportunities do frequently get closed without winning the deal, get marked as lost in CRMs.  But a decision was made. She says there are 5 reasons why sales prospects DO (always) make a decision —

“Intent data is a big giant scam,” says Joey Gilkey, CEO of Apex revenue who’s founded and sold-off billion dollar businesses. More importantly, he says “there’s a difference between propensity and intent.” In response, his CRO colleague, Corey Rich, reports the most unproductive outbound campaigns he’s been involved with, “are ones where the lists were built