The Curiosity Blog

Sales communication best practices and examples

Why are people ignoring your sales message? Hmmm? I have the answer. And it’s not what you’re expecting.You’ve tried all the tricks when reaching out.  Whether you’re using LinkedIn, cold calling, emailing, you’re…sharing value,showing empathy,breaking the ice with humor,being direct & clear about what you sell.Yet people aren’t engaging. It must be your message. Right?Probably

Read More

“I don’t believe in closed-lost due to no decision. To me, it’s a misnomer,” says Lucy Ventresca, a fractional CMO who insists opportunities do frequently get closed without winning the deal, get marked as lost in CRMs.  But a decision was made. She says there are 5 reasons why sales prospects DO (always) make a decision —

Read More

“Intent data is a big giant scam,” says Joey Gilkey, CEO of Apex revenue who’s founded and sold-off billion dollar businesses. More importantly, he says “there’s a difference between propensity and intent.” In response, his CRO colleague, Corey Rich, reports the most unproductive outbound campaigns he’s been involved with, “are ones where the lists were built

Read More

Nudge theory is a behavioral economy tool developed in 2008. Yet it has practical application in sales too. “Nudge theory is founded on the idea that subtle, indirect suggestions, decision triggers, and emotional anchors can be employed to delicately shape the behavior of your audience,” says Simon Marley, a 30-year veteran of sales. For decades, he’s been

Read More

You’ve been asked for your email — in exchange for valuable content. Checklists, free courses, ebooks, etc. But lately marketers are requiring a business email. Meaning: An email with a corporate URL. Not Yahoo, Gmail, Outlook, etc. No more using “that special” email you use for (what’s expected to be) marketing junk. Is this a best

Read More

Reaching out on LinkedIn to earn a sales meeting, job interview or any professional outcome is common. And that’s the problem. Here’s the rub: Since everyone has the same goal, we tend to use the same outreach templates — sourced from blog posts or LinkedIn itself.Result: We blend in with the spammy noise.Earning meetings used to

Read More
>