The Curiosity Blog

Sales communication best practices and examples

“Intent data is a big giant scam,” says Joey Gilkey, CEO of Apex revenue who’s founded and sold-off billion dollar businesses. More importantly, he says “there’s a difference between propensity and intent.” In response, his CRO colleague, Corey Rich, reports the most unproductive outbound campaigns he’s been involved with, “are ones where the lists were built

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Nudge theory is a behavioral economy tool developed in 2008. Yet it has practical application in sales too. “Nudge theory is founded on the idea that subtle, indirect suggestions, decision triggers, and emotional anchors can be employed to delicately shape the behavior of your audience,” says Simon Marley, a 30-year veteran of sales. For decades, he’s been

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You’ve been asked for your email — in exchange for valuable content. Checklists, free courses, ebooks, etc. But lately marketers are requiring a business email. Meaning: An email with a corporate URL. Not Yahoo, Gmail, Outlook, etc. No more using “that special” email you use for (what’s expected to be) marketing junk. Is this a best

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Reaching out on LinkedIn to earn a sales meeting, job interview or any professional outcome is common. And that’s the problem. Here’s the rub: Since everyone has the same goal, we tend to use the same outreach templates — sourced from blog posts or LinkedIn itself.Result: We blend in with the spammy noise.Earning meetings used to

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Your open rate should be zero. Hu? Yes. Because, today, tracking open rates lowers sales outreach email deliverability. Guaranteed. Removing open tracking increases engagement, replies. Don’t believe me? Shut your tracking off — then send!Truth is, there’s no money in your knowing this. That’s why so few discuss it in blogs, on LinkedIn. Not tracking open rate

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Social selling is, in practice, social marketing. Look around. Witness teams of sellers pushing content onto LinkedIn. All trying to stay in front of potential clients, convince them of sellers’ thought leadership and pushing insights. But is this an effective way to help buyers get ready to buy? Answer: No.What if not engaging on LinkedIn

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