You’re smart enough to avoid starting cold B2B outreach with “How are you?” or “I’ve heard great things about your company.” But I’ll bet you’re still in a persuasive mindset — when conducting cold sales outreach, seeking new client conversations. It’s time to change your strategy. Because modern buyers are smarter and more skeptical than ever
The Curiosity Blog
Sales communication best practices and examples
Booking meetings with Chief Information Officers (CIOs) or Chief Information Security Officers (CISOs) takes a bold, new approach strategy these days. The best source to learn how to get the job done is right from their mouths. That’s what I’ve assembled for you in this post.Chief executives are telling sales reps and small business owners
For years, sales engagement platforms (SEPs) were hailed as the answer to meeting new customers “at scale.” From calls and emails to LinkedIn — automation, sequences, and templates were the answer.But the cows have come home. The chickens are roostin’ too! These tools aren’t only failing; they’re actively hurting sales teams and small businesses alike.Troy
Hiring salespeople for a startup is like navigating a maze with no map. Unexpected turns, dead ends. Hiring seems straightforward: find someone with a track record of success, pay them well. Then, let them work their magic. But the process is more nuanced, as startup founders have discovered—often the hard way. This article dives into the
You probably believe in being curious as a sales person. Especially when making first contact with potential customers. But have you considered how phrases like “Out of curiosity…” (followed by questions) are received by prospects as being insincere? This is because your curiosity is motivated by (what comes across as) an thinly cloaked need to sell. Blue
The purpose of sales outreach is to find emotion. Hu? What? Yes. Your purpose is to find a business person so emotionally involved in a problem or goal they want to take action. The purpose of calling, emailing, etc. is NOT to earn a meeting, nor generate interest. Your purpose is to find emotion. Quick example… You’re flirting with
