Let's engage customers using curiosity
How you communicate determines success.
This Curiosity Crash Course explains how offering help and persuasion isn't working anymore, why and how to use curiosity to earn conversations.
How open are you -- to transforming yourself?
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What is your sales philosophy?
Curiosity Changes
Everything
Brave enough to transform how you communicate? The Curiosity Crash Course is for you. You'll discover a way to redesign how you write and speak -- to provoke conversations using curiosity.
Test drive a new philosophy in 5 lessons
The more help you offer -- the LESS people want to listen. The more value you share -- the LESS value they assign to it. The more they suspect an ulterior motive.
Sound familiar?
That's because persuasion is dead. Curiosity is alive 'n kicking. In this new paradigm, the less said, the MORE impact. The less persuasion, the MORE others consider convincing themselves.
1: Sales outreach deprogramming
The first step to recovery is self awareness. Conventional InMail, email and voicemail scripts contain toxic elements -- causing customers to ignore, delete or mark you as spam. This lesson will surprise and challenge you. Take away a radically different view on customer communication -- to earn more conversations.
2: How to spark curiosity
Persuasion pushes customers away. Curiosity pulls. Engaging people demands a counter-intuitive strategy: Not asking for meetings, not persuading, not sharing value. Take away a new framework to help people begin convincing themselves. Curiosity is the key to unlocking conversations.
3: Email subject lines
3. Email subject lines
We're told: Be specific. Be clear. Be compelling and catchy. Problem: The more clear, the more specific and the more compelling (or catchy) the more you’re trying to persuade. This creates resistance.
Take away a “less is more” tactic focusing on curiosity. And a reason to consider not tracking open rates -- and get delivered to inboxes more.
We're told: Be specific. Be clear. Be compelling and catchy. Problem: The more clear, the more specific and the more compelling (or catchy) the more you’re trying to persuade. This creates resistance.
Take away a “less is more” tactic focusing on curiosity. And a reason to consider not tracking open rates -- and get delivered to inboxes more.
4: Earn engagement on LinkedIn
Discover why LinkedIn usually results in many connections -- but few conversations. And what to do instead. If your ideal customers are on LinkedIn, yet aren't engaging, this lesson is for you.
5: Being relevant
This lesson reveals the key to relevance: Improved targeting and confident, customer-centric language. We’ll also cover how personalization is seen as fake relevancy -- and what to do instead. Can't break through the noise? This lesson is for you.
THE Spark Selling ACADEMY
Put the pedal to
the metal!
Put the pedal to
the metal!
Start practicing an unconventional way to design how you communicate -- to spark curiosity. We call it Spark Selling™.
Jeff and peers will coach you in a private, practice-driven community. Come. We're all life-long learners!
Create curiosity-sparking messages with colleagues. Membership keeps your new mindset and tactics sharp.
Our members speak...
Clinton Nickas// Financial Advisor
When reading an email I drafted prior to Communications Edge - I liken it to placing a dull spoon on my eye and increasing the pressure as I read it from start to finish.
Brynne Tillman// CEO
As my company launches a new offering, we found ourselves stuck for email copy. We knew we had to stand out & create curiosity to get hands raised. We didn't want someone to just hand us the fish, but teach us how to fish. Thanks to the Spark principles we know our nets will be filled on a consistent basis.
Jeff Castle// Sales Manager, Ambipar Response
The community's tough love caused me to change. It was painful. But once results came I realized -- I would no longer be “that guy” in people's inbox and neither would my team!
Carrie Shoemaker// Business Dev.
I didn't agree with everything you said, but the insights presented and collaboration reinvigorated a somewhat frustrated sales staff. You caused us to think differently about how we communicate..
Daniel Gur Arie // Sales Rep.
It's so satisfying when meeting requests come from the other side... there is pure science into not trying to make people do something; instead, leaving them a choice.
Nick Jiwa// CEO
I’ve hired a lot of consultants. You guys were the first to quickly grasp my business and target buyer. Then you suggested communication tactics that work—and strengthen my style. That's why I'm continuing to work with you. I'm finding new ways to start and re-start conversations with senior Fortune 500 call center executives.
Curious?
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What are you doing -- to get customers curious?
People LIKE becoming curious. They HATE being persuaded.
Curiosity pulls. Persuasion pushes.
Willing to get a little uncomfortable?
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