Let's engage customers using curiosity
How you communicate determines success.
This Curiosity Crash Course explains how offering help and persuasion isn't working anymore, why and how to use curiosity to earn conversations.
How open are you -- to transforming yourself?
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What is your sales philosophy?
Curiosity Changes
Everything
Brave enough to transform how you communicate? The Curiosity Crash Course is for you. You'll discover a way to redesign how you write and speak -- to provoke conversations using curiosity.
Test drive a new philosophy in 5 lessons
The more help you offer -- the LESS people want to listen. The more value you share -- the LESS value they assign to it. The more they suspect an ulterior motive.
Sound familiar?
That's because persuasion is dead. Curiosity is alive 'n kicking. In this new paradigm, the less said, the MORE impact. The less persuasion, the MORE others consider convincing themselves.
1: Sales outreach deprogramming
The first step to recovery is self awareness. Conventional InMail, email and voicemail scripts contain toxic elements -- causing customers to ignore, delete or mark you as spam. This lesson will surprise and challenge you. Take away a radically different view on customer communication -- to earn more conversations.
2: How to spark curiosity
Persuasion pushes customers away. Curiosity pulls. Engaging people demands a counter-intuitive strategy: Not asking for meetings, not persuading, not sharing value. Take away a new framework to help people begin convincing themselves. Curiosity is the key to unlocking conversations.
3: Email subject lines
3. Email subject lines
We're told: Be specific. Be clear. Be compelling and catchy. Problem: The more clear, the more specific and the more compelling (or catchy) the more you’re trying to persuade. This creates resistance.
Take away a “less is more” tactic focusing on curiosity. And a reason to consider not tracking open rates -- and get delivered to inboxes more.
We're told: Be specific. Be clear. Be compelling and catchy. Problem: The more clear, the more specific and the more compelling (or catchy) the more you’re trying to persuade. This creates resistance.
Take away a “less is more” tactic focusing on curiosity. And a reason to consider not tracking open rates -- and get delivered to inboxes more.
4: Earn engagement on LinkedIn
Discover why LinkedIn usually results in many connections -- but few conversations. And what to do instead. If your ideal customers are on LinkedIn, yet aren't engaging, this lesson is for you.
5: Being relevant
This lesson reveals the key to relevance: Improved targeting and confident, customer-centric language. We’ll also cover how personalization is seen as fake relevancy -- and what to do instead. Can't break through the noise? This lesson is for you.
THE Spark Selling ACADEMY
Put the pedal to
the metal!
Put the pedal to
the metal!
Start practicing an unconventional way to design how you communicate -- to spark curiosity. We call it Spark Selling™.
Jeff and peers will coach you in a private, practice-driven community. Come. We're all life-long learners!
Create curiosity-sparking messages with colleagues. Membership keeps your new mindset and tactics sharp.
What they're saying about the course
Andrew Gemmell// Manager - Personal & Professional Dev.
The course is based on the principle of how we should think and approach new prospective clients. I read a book called The Full Fee Agent. It was co-authored by Chris Voss. This course and that book are singing from the same music. This is how prefer to think!
Jonathan Philips// SDR
After taking the course, I'm experimenting with Facilitative Questioning to get prospects thinking... as a way to start a conversation and differentiate myself on cold calls.
Amanda Crooks// Biz Dev.
I've been asking for fewer meetings since taking the course. It's been leading to people asking me for meetings. That's been an interesting shift in booking demos.
Flyn Penoyer// Sales Strategist
Provided your mind isn't closed and you don't think you know it all, the course and Jeff's complementary assessment is a great value. I've been leading and teaching sales people since 1972. I learned a ton about my strengths & weaknesses.
Kevin Mcqueen // Sales Executive
The crash course was worth my time and I'm investing in the Academy to continue my transformation. I've had Challenger, Miller Heiman sales training and hybrid of it all. What those techniques don't do is get you in the door. This course was a good reminder and shake up - all buyers are different. Curiosity can work on my buying type.
Ken Chalifour// Principal, Co-Founder
I liked how you did not sell me on your academy. The course was filled with immediate and actionable instruction. You were real, honest and provided excellent examples. I have 2 pages of notes!
Curious?
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What are you doing -- to get customers curious?
People LIKE becoming curious. They HATE being persuaded.
Curiosity pulls. Persuasion pushes.
Willing to get a little uncomfortable?
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