Get them curious.

Lately, the ability to start conversations with others demands exceptional skills.

Word skills. Not hooks. Not persuasive words. Not words promising "I can make your world better." 

Attraction words. Curiosity-piquing words. 

Not to set meetings; to start conversations about potential meetings. 

But if use words snarky marketers use -- or push on pain points -- others tune out. 

Because your message looks & sounds like everyone else's.

That's because you think like everyone else.

Insights from our blog

September 23, 2025

Jeff Molander

Read More
>