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A surprising way to avoid ‘no decision’ in sales

"I don’t believe in closed-lost due to no decision. To me, it’s

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Does intent data work in sales outreach?

"Intent data is a big giant scam," says Joey Gilkey, CEO of

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nudge theory in sales

Nudge theory in sales

Nudge theory is a behavioral economy tool developed in 2008. Yet it

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business email

Should business emails be required to access content?

You've been asked for your email -- in exchange for valuable content.

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how to reach out on linkedin in 2023

How to reach out on LinkedIn in 2023

Reaching out on LinkedIn to earn a sales meeting, job interview or

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sales email open rates

Does open rate matter in sales emails?

Your open rate should be zero. Hu? Yes. Because, today, tracking open

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