Start conversations -- no templates & scripts
Sellers are no longer trusted.
Potential customers respond negatively to cold outreach -- even when they do need help.
What's going on?
The problem is their experience.
Repeated exposure to “I’m here to help” actually meaning "I'm here to sell" creates a belief:
Most offers of help from strangers are lies.
Customers see offers to explain, educate or help as a ploy to sell.
There is a better way.
Stop persuading -- start helping people persuade themselves.
Get them curious.
Business relationships start with interruptions. There's no escaping it.
The ability to start and advance conversations demands exceptional skills.
Word skills. Not hooks. Not persuasion hacks.
These tend to push people away.
Instead, master words which attract, pull.
Spark curiosity.
What if you are the problem?
There’s a good chance you are (accidentally) using words negatively triggering the other side. They see your email, voicemail or LinkedIn message as selfish, condescending -- when your intent is pure and helpful.
They feel pushed away -- rather than pulled closer.
Let's change this. Awareness is the key. The rest is practice -- making using pull words a habit.
Be honest, open and willing to change how you communicate.
Learn how to
Find motivation to abandon
Ready to sign the manifesto?
Commit yourself to upgrading how you communicate.