I’m not saying it’s wrong or bad to use AI to write sales outreach email, LinkedIn DMs or call scripts. However, ya better factor in a handful of factors when doing so. That’s what I’ll cover today. But before that, let’s improve your thinking about the output ChatGPT, Claude or whatever tool gives you. Let’s

High-status sellers don’t just qualify opportunities—they qualify buyers. Not every prospect deserves your time, trust, or effort. Prospects lie. They ghost. They exploit your expertise without intention to buy. As Tom Manning of Pathway Academy told me, “Teach your salespeople to disqualify prospects rather than assume everyone deserves help.” It’s a mindset. Pivot from “winning every

You’ve been told to “always be curious” and express it. Likewise, be confident when selling. Radiate confidence. Be confident when reaching out to new and existing customers from cold. Full stop. Both ideas are dangerous. Yes, confidence makes sellers attractive. Just like the dating scene, confident sellers tend to earn more attention and close more deals.

You’re smart enough to avoid starting cold B2B outreach with “How are you?” or “I’ve heard great things about your company.” But I’ll bet you’re still in a persuasive mindset — when conducting cold sales outreach, seeking new client conversations. It’s time to change your strategy. Because modern buyers are smarter and more skeptical than ever

Booking meetings with Chief Information Officers (CIOs) or Chief Information Security Officers (CISOs) takes a bold, new approach strategy these days. The best source to learn how to get the job done is right from their mouths. That’s what I’ve assembled for you in this post.Chief executives are telling sales reps and small business owners

For years, sales engagement platforms (SEPs) were hailed as the answer to meeting new customers “at scale.” From calls and emails to LinkedIn — automation, sequences, and templates were the answer.But the cows have come home. The chickens are roostin’ too! These tools aren’t only failing; they’re actively hurting sales teams and small businesses alike.Troy