Sales psychology: The problem is you
Why are people ignoring your sales message? Hmmm? I have the answer. And it’s not what you’re expecting.You’ve tried all[...]
A surprising way to avoid ‘no decision’ in sales
"I don’t believe in closed-lost due to no decision. To me, it’s a misnomer," says Lucy Ventresca, a fractional CMO[...]
Does intent data work in sales outreach?
"Intent data is a big giant scam," says Joey Gilkey, CEO of Apex revenue who's founded and sold-off billion dollar[...]
Nudge theory in sales
Nudge theory is a behavioral economy tool developed in 2008. Yet it has practical application in sales too."Nudge theory is[...]
Should business emails be required to access content?
You've been asked for your email -- in exchange for valuable content. Checklists, free courses, ebooks, etc. But lately marketers[...]
How to reach out on LinkedIn in 2023
Reaching out on LinkedIn to earn a sales meeting, job interview or any professional outcome is common. And that's the[...]
Does open rate matter in sales emails?
Your open rate should be zero. Hu? Yes. Because, today, tracking open rates lowers sales outreach email deliverability. Guaranteed. Removing[...]
How NOT engaging on LinkedIn is driving buyer conversations
Social selling is, in practice, social marketing. Look around. Witness teams of sellers pushing content onto LinkedIn. All trying to[...]
3 Strategies your reps use on LinkedIn that waste time
You've got LinkedIn Sales Navigator seats ... reps' browsers are fired up. They're sharing valuable insights and racking up Social[...]
Is social selling softening your hunters?
The goal of the modern B2B seller is to get into conversations earlier—help buyers get ready to buy. Consult with[...]